Senior Director, Global B2B Marketing

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. Lyft's Global B2B Platform &nbsp;is expanding beyond North America into a global portfolio spanning multiple owned and partner rideshare, taxi and luxury brands. This role leads marketing for the global B2B platform, and is accountable for both the strategy (audience-first, vertical go-to-market, GTM) and the operating backbone (the tooling, data, and systems) that let one marketing organization run campaigns, measure pipeline, and enforce brand and compliance standards across several distinct markets and brands.</p

Skills mentioned