Regional Marketing Specialist, NE

Who we are

Moniepoint Inc. is Africa’s all-in-one financial platform, helping 20 million businesses and individuals access seamless payments, banking, credit, cross-border, and business management tools each month.

As Nigeria’s largest merchant acquirer, we power most of the country’s point-of-sale (POS) transactions. Through our subsidiaries, Moniepoint Inc. processes over $250 billion in digital payment transaction value annually.

About the role

The Regional Marketing Specialist is a strategic bridge between central brand directives and local market execution. You will be responsible for driving brand dominance and customer acquisition within your assigned region. By leveraging localized insights, you will ensure Moniepoint is the first choice for consumers and that our physical and digital presence translates into measurable growth in market share and accounts opened.

What you will do

Strategic Planning & Budgeting

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• Campaign Planning: Develop quarterly regional marketing calendars aligned with the bank’s national strategy but tailored to local cultural/economic nuances.
• Financial Oversight: Manage the regional marketing budget; perform monthly reconciliations and ensure all vendors are onboarded and paid per procurement policy.
• ROI Analysis: Track the "Cost Per Acquisition" (CPA) for all regional activities to ensure high-impact spending.

Local Brand & Identity Management

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• Branding Implementation: Act as the "Brand Guardian" for the region, ensuring all branches, ATMs, and signage meet corporate visual identity standards.
• Local Media Buy

Skills mentioned